Visual Effect – Zoom

Making an image appear to move closer (bigger) or further away (smaller).
This effect is ideal to attract attention on a new product, character, logo or message. This effect is perfect to highlight a new product placed amongst other products on a shelf.
See portfolio

Lens Orientation

lentille_verticalVERTICAL – The effect is apparent when you pivot the lenticular image from side to side (left to right or visa-versa), or at a lateral angle to the ob- server. This is the only orientation used for the 3D effect, and for large formats or items posted on the wall. (Example: Posters and counter Ads) Effect is viewed as you walk by.

lentille_horizontalHORIZONTAL – The effect is visible when the lenticular is pivoted in a horizontal manner (up and down or visa-versa). Usually handheld items in smaller format.

 

 

Files Requirements


RESOLUTION

  • Images or photos: Minimum of 300 dpi (pixels/inch) in its final format
  • Film or video: High Definition (HD)

ATTACHMENT / INCLUSIONS

  • Attach the character font to be used or send as vector.
  • Include the images and illustrations related to the documents.

TO BE AVOIDED

  • Small fine fonts (less than 10 points) and fine lines are difficult to reproduce.
  • A deep colour contrast between two successive images leaves behind a ghosting of the darker image onto the lighter one (making an undesired phantom effect).

TYPE OF FILE

  • Adobe Photoshop (psd) multi-later.
  • One layer or group of layers for the beginning image of the zoom and another layer or group of layers for the image at the end of the zoom.
  • Logos, text and other graphic elements must appear on a separate layer than that of the zoom images.

Die Cut

A lenticular sheet can be die cut as per your requirements. A dieline as Illustrator file in vector should be supplied.

Back Lite

The lenticular sheet filters light and therefore can be back like for a spectacular effect.

Large Format

Large format lenticular images are also available. This format is best used for exhibitions or shows, and large interior or exterior spaces. The resolution required is a minimum of 100 ppi. The maximum size is 4 feet x 8 feet, bigger formats can be done but assembled as a mosaic (tiling/ montage).