Visual Effect – Multiple Effects
Combination effects to get even more amazing results.
Examples combine Zoom and Animation, 3D, and Flip (also called 4D) or 3D and animation
VERTICAL – The effect is apparent when you pivot the lenticular image from side to side (left to right or visa-versa), or at a lateral angle to the ob- server. This is the only orientation used for the 3D effect, and for large formats or items posted on the wall. (Example: Posters and counter Ads) Effect is viewed as you walk by.
HORIZONTAL – The effect is visible when the lenticular is pivoted in a horizontal manner (up and down or visa-versa). Usually handheld items in smaller format.
- Images or photos: Minimum of 300 dpi (pixels/inch) in its final format
- Film or video: High Definition (HD)
ATTACHMENT / INCLUSIONS
- Attach the character font to be used or send as vector.
- Include the images and illustrations related to the documents.
TO BE AVOIDED
- Small fine fonts (less than 10 points) and fine lines are difficult to reproduce.
- A deep colour contrast between two successive images leaves behind a ghosting of the darker image onto the lighter one (making an undesired phantom effect).
TYPE OF FILE
- Photoshop (psd or tif). Each layer or group of layers corresponds to a specific level of depth.
- Anticipate a 1/2″ lose of margin (bleed) on the right and left side of the image and a 1/8″ margin lose at the top and bottom of your image.
- Avoid a solid background colour. The Background must be textured or have a pattern to accentuate the depth effect.
- Logos, text and main graphic elements must be on the principal focal layer/level to ensure clear legibility.
- Verify that each layer is complete in itself. Each layer has a certain amount of displacement in comparison to its other layers, so it is important that once you close cut an item in your image, that you ensure that the layer in which you removed the item is filled in, as if the item was never there.
- QuickTime Movie (.mov) / animated Gif (.gif) / MPEG Movie (.mpg) – High Definition (HD)
- If you need to add a logo or graphic elements to the animation file, you must supply the data as a PDF final format (including 0.125 inches bleed) so we can integrate the data.
- If you are converting the file from a video, ensure that you do not use any form of compresion which can alter the quality of the image.
- TIP (tif) in RGB at final format + bleed (margin lose of 0.125 in). This document is a Flip effect.
- It is always preferable to include the images as its own complete file (Photoshop, Illustrator, InDesign), in case we need to access the file to maximize the quality of the text or graphic images in its final stage.
- Adobe Photoshop (psd) multi-layer.
- One layer is for the background, another layer for the first image of the morph and then another layer for the final image of the morph effect.
- Logos, text and other graphic elements must appear on a separate layer than those of the morphing images.
- To obtain the best result with this effect; the transforming images should have a similar shape and the background remain the same.
- Adobe Photoshop (psd) multi-later.
- One layer or group of layers for the beginning image of the zoom and another layer or group of layers for the image at the end of the zoom.
- Logos, text and other graphic elements must appear on a separate layer than that of the zoom images.
A lenticular sheet can be die cut as per your requirements. A dieline as Illustrator file in vector should be supplied.
The lenticular sheet filters light and therefore can be back like for a spectacular effect.
Large format lenticular images are also available. This format is best used for exhibitions or shows, and large interior or exterior spaces. The resolution required is a minimum of 100 ppi. The maximum size is 4 feet x 8 feet, bigger formats can be done but assembled as a mosaic (tiling/ montage).