Advantages
The use of lenticular printing technology may vary however always effective; business cards, post cards, invitation and greeting cards, direct marketing promotional pieces, packaging, bookmarks, book covers, displays, posters and more. Many artists are also exploring this contemporary medium.
Lenticular concepts have incredible power to attract attention and increase retention of targeted audiences. In a single image we can convey multiple high-impact messages. This is a highly efficient marketing tool to imprint a company, a brand or a product in consumers’ minds.
Alter Ego has mastered the lenticular printing process to obtain the effect expected by maximizing its benefits. Lenticular concepts have incredible power to attract the eye, grab the attention and increase retention of targeted audiences.
INCREASED STOPPING POWER
Lenticular concepts have 5 times more chances to stop consumers in their tracks & attract their attention.
EYEBALL STAYING POWER
An ad containing a lenticular message is 2 times more effective than the standard advertisement, since the consumers will spend double the time viewing it.
HIGHER RETENTION
The message in a lenticular ad is retained four times more by consumers compared to a standard ad. Even after several weeks, the branding message is still remembered.
IMPROVED PERFORMANCE
With all these advantages, lenticular advertising concepts and promotions, increase your visibility, and your “Power of Influence” to the consumer’s decisions and purchasing behavior, ultimately increasing your Return on Investment (ROI).
Here are a few numbers (stats) published by Time Magazine comparing lenticular and traditional printing.
96%
of their readers recalled the brand messaging of a lenticular ad.
91%
of their readers acknowledged reading more than half the article related to the lenticular ad. These numbers dropped significantly 30% to 40% for theregular ad.
72%
of their readers recalled not only the brand messaging of the lenticular ad but the company as well.
62%
of respondents admitted feeling more attracted to companies using this method of advertising
Rule of thumb, every marketer knows that a regular direct mailer will generate 1-2% response rate and it takes, on average, at least 3 repeats to produce significant results. However, a lenticular promotional concept developed for CIBA Vision generated a 9.5% responses rate in a single mailing. Other companies that have invested in similar activities have reported comparable results; some even higher responses rates (13% in one case).
nother case study regarding a famous European alcoholic beverage company using a lenticular display with their product in 3 test stores, demonstrated that 21% of consumers that usually did not drink their brand, felt attracted to the display and thought they ought to give it a try. 15 days later, the beverage company returned to the test stores and asked consumers if they remembered the display:
91%
of the consumers recalled seeing the display.
31%
asked about the product.
34%
could not recall what the competitors display (conventional 2D printed)
1.3%
demonstrated a change in brand loyalty.